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Lies, Damn Lies & Marketing Episode VI: That’s Lovely But…

Okay, I’m basically going to demonstrate by example here. I’ve noticed recently that a certain website has started billing my guest-with-house-trio residency as an “award-winning quartet”. It’s very flattering and no doubt rather good for business, but I do feel

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Posted in d) The Dark Art of Marketing, e) Rants & Ramblings
Books for Sale
...appetising young books for sale... Pents book is recommended reading on Gary Burton's Berklee course.

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